In 1998, E*TRADE helped pioneer online trading, with the first straight-through online trade in Australia. And we’ve been innovating ever since.
We’ve won the ‘Best Feature-Packed Online Broker’ award from Money magazine in four consecutive years – 2004, 2005, 2006 and 2007 – and numerous awards for Innovation.
We've won the AFR Smart Investor Blue Ribbon award "Fully Featured Online Broker for 2010" and the 'Best Feature-Packed Online Broker' award from Money magazine in four consecutive years – 2004, 2005, 2006 and 2007 – and numerous awards for Innovation.
In 2010 our free Tax Tools product won ‘Best Innovative Feature’ in Money Magazine’s ‘Best of the Best’ award, and ‘Innovation Excellence’ in the CANSTAR CANNEX Star Ratings.
More reasons to choose E*TRADE
Help for new investors
We help you become educated, with tutorials, seminars, free product trials, as well as our New Investor Hotline and site.
Free, independent research
The widest range of leading, independent research houses of any Australian online broker.
Superior Trading Technology
E*TRADE offers market-leading tools like Smart Alerts, Conditional Orders and our superior trading platform, E*TRADE Pro.
Award-winning Tax Tools
Relax and let E*TRADE take care of your share trading tax. E*TRADE has three levels of tax support for you to choose from.
Experienced service team
Our knowledgeable, Australian-based client service team is here to help. They’re available 8am to 8pm (AEST) Monday to Friday.
Qantas Frequent Flyer points
We’re the only online trading service that rewards Qantas Frequent Flyer members with points as they trade*.